10+ years of experience creating content and building content marketing teams for enterprise tech in advertising, MarTech, productivity, and finance industries.
Content Marketing During a Downturn: Here's What the Conventional Wisdom Gets Wrong
How to shift your marketing strategy if your facing a recession or any economic downturn.
Sports Are Back, But Why Isn't It Game On for Advertisers?
Ghostwritten article on the state of sports advertising in the aftermath of COVID-19 for Taboola executive.
Scrum: the definitive guide
Ghostwritten article explaining Scrum in detail for Monday.com.
Marketers Are Behind: Here’s How to Win Back that Competitive Edge
An article for the modern CMO on what’s expected of them in 2023.
Best lead generation WordPress themes
Ghostwritten piece on WordPress themes for lead generation.
How To Put Help A Reporter Out (HARO) On Steroids
Ghostwritten piece on HARO strategies for a marketing agency executive.
A Former Journalist’s Take on Creating Great Sponsored Content
Created and presented webinar deck for Taboola Advertisers on creating great sponsored content.
Chasing ROI: Transitioning from Walk to Run in the Content Maturity Model
An overview of Contently’s marketing maturity model.
Op-Ed: Analysis of 8 billion page views shows where the next hot start-up can thrive
Business predictions based on readership data.
Grow Your Content Subscription or Membership Business: A Mini Course
How to self-publish an audiobook successfully.
The Ultimate Guide to Self-Publishing Audiobooks
overview of what the landscape and industry looks like as well as the strategies you might employ to produce and distribute your audiobooks. This is part one: the ultimate guide to self-publishing audiobooks.
The news topics driving today’s U.S. audience attention in six categories
A data driven look at trending news topics for publishers.
Don’t Fear a Cookieless World, Instead Shore Up Your First-Party Data to Optimize Your Funnel
A marketers perspective on how to use first party data to prepare for the death of the cookie.
How I Recovered From Burnout and Stopped Feeling Stuck
A detailed guide to how I beat post-pandemic burnout, published in one of Medium’s largest publications.